Hoketronics is actively building and distributing applications for the Palm webOS and the Android platforms. So, what is an app, besides the buzzword that has taken over the mobile generation. Quite simply, an app is any program you can install and run on a mobile device. Direct access to a device’s features enable quicker runtime and optimized battery usage for applications, addressing the greatest concerns of the mobile generation. In today’s environment that demands mobile access, having a website is not enough. Business must have mobile apps that supplement their internet presence to thrive.